2013 Cooperative Image Campaign

Sept. 3 is the launch date for the campaign across Alabama and Florida. Has your credit union contributed? Fundraising wraps up July 1.

The LSCU Cooperative Image Campaign utilizes TV, radio, online, social media, and public relations. The League thanks the 113 credit unions and the Mobile Chapter for contributing in 2012.

Visit www.betternameforbanking.com to see the credit union difference. If you would like more information about the LSCU Cooperative Image Campaign, contact LSCU VP, Communications Mike Bridges at 866.231.0545 ext. 1022 or Director, Information Services Amy Jowers at ext. 1020.

Post Campaign Research Results

Click below to view an overview of the latest campaign's post research results. Contact Mike or Amy for a more in-depth campaign presentation.

2012 Cooperative Image Campaign Results Overview

Campaign

The Cooperative Image Campaign uses the word banking as a verb to show what people already know is that they can do their "banking" at a credit union. The ads show that a member can do everything they need to at a credit union where the rates and fees are traditionally lower. The ads highlights the amount of money a credit union saves a member every year. A landing website will house more information about credit unions, the savings, shared branching and how to find a credit union. The credit union finder will list those credit unions that have paid into the campaign first as a value of participation.

The campaign is targeting Gen X while raising awareness of credit unions in Alabama and Florida. Research shows that Gen X is the largest population in both states that aren't members of credit unions. The research shows that 60 percent of consumers aren't a member of a credit union and don't know they can join one.

The LSCU Cooperative Image Campaign utilizes the tagline:

Media Plans/Billboard Locations

Television Ads

Click below to see the TV ad that will run in markets across Alabama and Florida. The radio ads are below the TV.

Alabama

Florida

Radio Ads

Alabama commercial
Florida commercial