LSCU COOP / Communication & Press Room / Cooperative Image Campaign

Cooperative Image Campaign

2014 Image Campaign Results Presentations

All chapter presentations have been posted.

Birmingham, Cheaha, & Tuscaloosa
Webinar recording
Slides

Broward & Southernmost
Webinar recording
Slides

Central FL
Webinar recording
Slides

Gulf Coast Chapter
Webinar recording
Slides

Mobile & Northwest FL Chapters
Webinar recording
Slides

Montgomery Chapter
Webinar recording
Slides

North Central Chapter
Webinar recording
Slides

Northeast AL & Muscle Shoals Chapters
Webinar recording
Slides

Northeast FL
Webinar recording
Slides

Palm Beach Chapter
Webinar recording
Slides

Tallahassee Chapter
Webinar recording
Slides

Tampa & Sara-Mana Chapters
Webinar recording
Slides

Wiregrass Chapter
Webinar recording
Slides

The LSCU Cooperative Image Campaign utilizes TV, radio, online, social media, and public relations. The campaign has run in 2011, 2012, and 2014 with tangible results. Below you will find some of the results that show a cooperative message is effective.

Visit www.betternameforbanking.com to see the credit union difference. If you would like more information about the LSCU Cooperative Image Campaign, contact LSCU VP, Communications Mike Bridges at 866.231.0545 ext. 1022 or Director, Communications Amy Jowers at ext. 1020.

Campaign

The Cooperative Image Campaign uses the word banking as a verb to show what people already know is that they can do their "banking" at a credit union. The ads show that a member can do everything they need to at a credit union where the rates and fees are traditionally lower. The ads highlights the amount of money a credit union saves a member every year. A landing website will house more information about credit unions, the savings, shared branching and how to find a credit union. The credit union finder will list those credit unions that have paid into the campaign first as a value of participation.

The campaign is targeting Gen X while raising awareness of credit unions in Alabama and Florida. Research shows that Gen X is the largest population in both states that aren't members of credit unions. The research shows that 60 percent of consumers aren't a member of a credit union and don't know they can join one.

View credit unions participating in this year's image campaign.

The LSCU Cooperative Image Campaign utilizes the tagline:

2014 Media Plans/Billboard Locations

Birmingham Mobile-Pensacola
Dothan Montgomery
Ft. Myers Orlando
Gainesville Palm Beach
Huntsville Panama City
Jacksonville Tallahassee
Miami Tampa

Past, Post Campaign Research Results

Click 2012 Cooperative Image Campaign Results Overview to view an overview of the latest campaign's post research results. Contact Mike or Amy for a more in-depth campaign presentation.

Consumer awareness of credit union advertising rose from 23% pre-campaign to 50% after the 2012 campaign.

The 2012 Image Campaign saw more people visit the campaign website than in 2011.

Television Ads

Click below to see the TV ad that will run in markets across Alabama and Florida. The radio ads are below the TV.

Alabama

Florida

Radio Ads

Alabama tag commercial
Florida tag commercial

Platinum

Gold

Bronze