The LSCU Cooperative Image Campaign utilizes TV, radio, online, social media, and public relations. The campaign has run in 2011, 2012, and 2014 with tangible results. Below you will find some of the results that show a cooperative message is effective.
www.betternameforbanking.com to see the credit union difference. If you would like more information about the LSCU Cooperative Image Campaign, contact LSCU VP, Communications
Mike Bridges at 866.231.0545 ext. 1022 or Director, Communications
Amy Jowers at ext. 1020.
The Cooperative Image Campaign uses the word banking as a verb to show what people already know is that they can do their "banking" at a credit union. The ads show that a member can do everything they need to at a credit union where the rates and fees are traditionally lower. The ads highlights the amount of money a credit union saves a member every year. A landing website will house more information about credit unions, the savings, shared branching and how to find a credit union. The credit union finder will list those credit unions that have paid into the campaign first as a value of participation.
The campaign is targeting Gen X while raising awareness of credit unions in Alabama and Florida. Research shows that Gen X is the largest population in both states that aren't members of credit unions. The research shows that 60 percent of consumers aren't a member of a credit union and don't know they can join one.