Cooperative Image Campaign

The 2012 Cooperative Image Campaign, which utilizes TV, radio, online, social media and public relations will run in the spring. With a presidential election, a fall campaign would be too expensive. Fundraising is underway for 2012.

Go to www.betternameforbanking.com to see more about the credit union difference and the campaign.

If you would like more information about the LSCU Cooperative Image Campaign, contact LSCU VP, Marketing and Communications Mike Bridges at 866.231.0545 ext. 1022 or Director, Information Services Amy Jowers at ext. 1020.

The LSCU Cooperative Image Campaign utilizes the tagline:

2011 Campaign

The 2011 campaign ran from four to six weeks across Alabama and Florida in September and into early October. The ads ran just ahead of the announcement of debit card fees by the big banks and right before Bank Transfer Day. The campaign saw 65,000 consumers visit www.betternameforbanking.com. More than 60 percent of consumers typed in the URL directly, which shows they remembered the website from the ads. This is an unbelievable number. Below are more resources about the 2011 campaign.

2011 Media Buy by Media Market
Outdoor Billboard Locations (if not listed in here, see separate city locations below)
2011 Cooperative Image Campaign Research Results

Click below to see the TV ad that will run in markets across Alabama and Florida. The radio ads are below the TV.

Alabama

Florida

Radio Ads

Alabama commercial

Florida commercial

Campaign

The Cooperative Image Campaign uses the word banking as a verb to show what people already know is that they can do their "banking" at a credit union. The ads show that a member can do everything they need to at a credit union where the rates and fees are traditionally lower. The ads highlights the amount of money a credit union saves a member every year. A landing website will house more information about credit unions, the savings, shared branching and how to find a credit union. The credit union finder will list those credit unions that have paid into the campaign first as a value of participation.

The campaign is targeting Gen X while raising awareness of credit unions in Alabama and Florida. Research shows that Gen X is the largest population in both states that aren't members of credit unions. The research shows that 60 percent of consumers aren't a member of a credit union and don't know they can join one.

Disaster Recovery: Resources & CU Status

Bank Transfer Day

Audio Podcasts

Press Room