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Alabama, Florida credit unions approve of job being done by League

The results from the LSCU 2nd Annual Member Survey show a positive trend: credit unions in Alabama and Florida approve of the job being done by the League and more are seeing the value for their dues dollars.

When asked about their satisfaction with the new League, 92 percent of responding credit unions indicated that their satisfaction increased or stayed the same over last year. This is an increase of four percent from 2010. Also, 89 percent say that the promises of the consolidation of the Alabama and Florida Leagues are being realized. This is a 20-percent increase from a year ago.

“For many credit unions, we knew it would take a year for them to not only see the improved service from the new League, but to feel it” said LSCU President/CEO Patrick La Pine. “We’ve made over 700 in-person visits with our credit unions. We sit down and listen to them and assist them with their needs. The survey numbers I’m most proud of show that 98 percent feel our staff is responsive and 98 percent feel our staff is professional and knowledgeable. We’ve worked hard over the last two years to develop a culture of superior member service, and our credit union community is seeing and experiencing the LSCU difference.”

Almost across the board, credit unions are seeing an even higher value from the LSCU. When asked if the League is a good value for its dues dollars, 92 percent said yes, a 15-percent increase from 2010. Ninety-three percent say the League is meeting their needs, an increase of five percent from last year. One-hundred percent of responding credit unions say the League keeps them well informed; a six-percent increase from 2010.

Advocacy always ranks high for credit unions when it comes to affiliation. When asked if the LSCU does an effective job at the state capitols, 94 percent agreed it does; a two-percent increase from a year ago. As for advocating in Washington, D.C., 95 percent feel the League is doing a good job, a six-percent increase from a year ago. Many more credit unions are looking to the League for regulatory help. Eight-eight percent say League InfoSight is a useful tool; a 16-percent increase from 2010. While, 93 percent say the League is helpful with their compliance questions. This is a 20-percent increase from a year ago.

“We have ramped up our Governmental Affairs team to include two new State Legislative Directors this year. Subsequently, our credit unions are seeing an increased emphasis on state-chartered credit union issues in Montgomery and Tallahassee, as well as in Washington, D.C. Our regulatory staff has a wealth of knowledge and we’re doing more to communicate with credit unions on regulatory and compliance issues and put our credit unions in front of their state and federal regulators,” said La Pine.

The LSCU added more workshops and webinars in 2011 and that translates to 89 percent saying that the League is meeting their educational needs, an increase of 18 percent from 2010. All of the workshops and webinars feature online registrations. Ninety-five percent of credit unions say the LSCU website is informative and useful; this is an increase of 19 percent from last year.

When the members survey was facilitated in 2010, LEVERAGE, the League Service Corporation, had just changed its name. A year later, 89 percent say that LEVERAGE is a trusted business partner. When asked if LEVERAGE provides a good value to credit unions, 86 percent of credit unions say it does; a six-percent increase from a year ago.

“The results of the survey show that the League is on the right track. We have more work to do in some areas, but it’s nice to see that credit unions are working closer with the League for products and services. We’re working hard to meet their needs during these tough economic times,” said La Pine.

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