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CO-OP Financial Services kicks off consumer rebranding promotion

In mid-July CO-OP Financial Services will distribute launch kits to participating credit unions containing access to new signage, including logos and graphics; new web/digital program assets, advertisements, and locator details. This material is being provided about one month in advance of the “go public” date of August 13, when CO-OP and credit unions will begin displaying the new CO-OP Shared Branch brand.

CU Service Centers and its swirl logo will be replaced by CO-OP Shared Branch signage (shown on right). In addition, CO-OP Network will receive a slight revision, rebranded as CO-OP ATM, so that consumers can quickly identify the service they need within a uniform brand.

“The new logos and other promotional materials will contribute to member convenience, and help credit unions attract new members,” said Hollen. “Shared branching and surcharge-free ATMs provide the industry with a significant competitive advantage over banks, as CO-OP Shared Branch ranks fourth nationally in terms of financial institution branch outlets, and CO-OP ATM is larger by far than any proprietary bank network.”

CO-OP Shared Branch includes 5,000 “live teller” branches, enabling members to enter participating credit union branches and conduct their business as if they were at their own home branch. The network also includes more than 2,000 self-service devices at credit union branches and in select 7-Eleven stores. CO-OP ATM provides access to 30,000 ATMs nationwide, including 9,000 deposit-taking ATMs. CO-OP Shared Branch and CO-OP ATM locations can be found in all 50 states.