Consumers across Alabama and Florida will see the "
Credit Unions: we're giving banking a better name" message beginning today and running through July. The campaign kicks off with the online portion coming into full swing. That means that consumers using smart phones and tablets will see the message through YouTube, Pandora, video pre-rolls, Twitter, Facebook, email marketing through Yahoo and mobile searches.
The online media buy for the campaign is very robust. More than half of the $1 million media buy is geared toward online where more consumers are spending their time. Beginning next week, TV ads will play in many markets, along with radio weather tags. The overall media buy for the campaign is much more diverse than the previous two campaigns. To see more about the campaigns and to look at the media buy in your area, visit the
LSCU Cooperative Image Campaign webpage. Participating credit unions are encouraged to check out the
Cooperative Image Campaign resource webpage and share the campaign materials through their various communication channels. Credit unions are also encouraged to make sure their information is updated on
A Smarter Choice website. The search engine is the same one used for the betternameforbanking website. If you have any problems or would like to know more about the campaign, contact LSCU & Affiliates VP of Communications
Mike Bridges at 866.231.0545 or Director of Communications
Amy Jowers at ext. 1020.