LSCU COOP / Communication & Press Room / News Feed / Top Stories / Credit unions sponsor Florida senatorial debate

Credit unions sponsor Florida senatorial debate

Credit unions in Florida will be front and center at the U.S. Senatorial debate at Nova Southeastern University in Davie, FL on October 17. U.S. Senator Bill Nelson (D) and Rep. Connie Mack IV (R) have agreed to only one debate before the election; making this meeting one of the most watched in Florida and across the country. By being one of only four sponsors of the debate, credit unions will have a major presence in the debate hall and on the broadcast.

“This is a unique opportunity for credit unions and one that we’ve typically not seen before,” said League of Southeastern Credit Unions President/CEO Patrick La Pine. “The debate will air in every television market in the state. Through our Cooperative Image Campaign, we already have a logo and website that promote all of our credit unions. We think this is a great way to showcase our credit unions.”

Through the sponsorship agreement, credit unions in Florida will be mentioned at the front of the broadcast and again at the end, a :30 ad will run during the broadcast and a 4’X8’ credit union banner will hang in the hall.  The credit union logo is also on the debate website and prominently displayed in newspaper ads promoting the debate.

Sen. Bill Nelson’s seat is one that has been targeted by the national Republican Party and has garnered quite a bit of national attention. A couple of the cable networks have expressed interest in broadcasting the debate. There will be a large amount of national coverage of the debate, as well.

“With the attention this senatorial race and the debate are generating, we feel that promoting credit unions during the broadcast makes sense. Our data from the Image Campaign this summer shows that when people see ads promoting credit unions, they act on it. Our goal is to once again show credit unions are unique, local financial institutions,” said La Pine.

The credit union logo and ad push consumers to to see the credit union difference and to search for a credit union. For four straight quarters, Florida credit unions have added a record number of new members.