Maximizing the power of social media to make a single-day punch for credit unions in advance of a Senate deadline for tax reform recommendations is the drive behind "DontTaxMyCU Tuesday," a Twitter event sponsored by the Credit Union National Association and the state credit union leagues.
July 26, is the deadline for senators to submit their tax reform proposals to Finance Committee leaders, who will then take those suggestions, their own ideas, and much more to create a comprehensive proposal for a new U.S. tax code.
To impress on senators the message "Don't Tax My Credit Union," CUNA and the leagues are mounting a campaign on Twitter tomorrow, Tuesday, July 23, in which all credit unions and their supporters are asked to tweet "#DontTaxMyCU," aimed at their lawmakers in both the Senate and the House.
"Tuesday is a terrific opportunity to get everyone to send one tweet or one Facebook post to their senators and House members, reminding them that we are paying attention to their actions," Trey Hawkins, vice president of CUNA political affairs, said. "We have had a constant stream of support for the Don't Tax My Credit Union campaign since we launched--and this is the next step in taking that support to the next level of activism."
The initiative intends to utilize the credit union community's growing presence on social media to instantly enforce a final unified message to Capitol Hill that a tax on credit union would be a tax on their 96 million member-owners.
"Even if you have used social media efforts in the past to support the 'Don't Tax My CU' campaign, please do it again on Tuesday to magnify the impact," Hawkins added.
For example, Hawkins said, a tweet could be as simple as "Please #DontTaxMy CU @ (Twitter handle of your senator here) #DontTaxTuesday."
Credit unions and individuals can participate by tweeting to their senators and congressmen using the #DontTaxMyCU hashtag, or posting on Facebook by including the senator or representative in a post by typing the "@" sign and then typing the lawmaker's name.