The World Council of Credit Unions announced the new theme for International Credit Union Day: Local. Trusted. Serving You. On its website, WOCCU wrote that, "given the resiliency that credit unions and other cooperatives worldwide have shown throughout the economic recession, this year's International Credit Union (ICU) Day® theme, Local. Trusted. Serving you., focuses on credit unions' trusted, community-focused approach to member service."
Many credit unions across the country use International Credit Union Day to run special promotions and marketing campaigns to inform members and potential members about the benefit of belonging to a credit union. The LSCU will pass along information and ideas about ways to market ICU Day.
International Credit Union Day will be celebrated on October 21 with common themes and promotional campaigns taking place throughout the month of October.