LEVERAGE hires Lytle as new VP, Innovation and Business Development
02/11/2013 05:21 pm
LEVERAGE, the League of Southeastern Credit Unions (LSCU) Service Corporation, announced the hiring of Kevin Lytle as its new vice president, Innovation and Business Development. Lytle has spent his entire career in financial services with more than 22 years coming in marketing, business development, product management and sales within the credit union industry.
“It’s rare to be able to hire someone with Kevin’s experience and expertise with credit unions,” said LEVERAGE President/CEO Patrick La Pine. “His vast credit union knowledge will help us develop relevant products and get them to market quicker, while also ensuring that they are exactly what credit unions are looking to utilize."
Lytle is overseeing LEVERAGE's Product Development, Marketing and Sales team. LEVERAGE offers a number of innovative products such as Ventelligence, a vendor management tool that includes the revolutionary ePurchasing, ComplyTrac, an automated compliance solution, That’s Life, a merchant lending solution, as well as Debit and Credit Card Services and audit and consulting services. In the first month of 2013, LEVERAGE began offering HR services and executive recruiting and purchased Credit Union Vendor Management (CUVM) along with two other league service corporations.
“I’m excited to begin working with the LEVERAGE team,” said Lytle. “Credit unions are looking for a provider that not only offers them what they need, but to also recognize areas where they can streamline. LEVERAGE has an exceptional portfolio of products and services. Our hope is that we can expand our portfolio by working with credit unions to identify new trends and product gaps.”
Prior to coming to LEVERAGE, Lytle was the VP, Marketing and Product Management at WesCorp FCU for seven years. His duties included all marketing strategies at WesCorp, developing new products that reduced operating costs for credit unions and public relations. For 14 years Lytle worked at CUNA, first with the CUNA Service Corporation as the director of sales and channel marketing before being promoted to VP of National Marketing for CUNA out of its Madison office.
Lytle was awarded a Marketing Management degree from Upper Iowa University and a Masters in Management, Cooperatives and Credit Unions from St. Mary's University of Nova Scotia. He begins his duties at LEVERAGE on Feb. 11, working out of the Tallahassee office.