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LEVERAGE signs joint marketing agreement with CU Solutions Group

LEVERAGE and CU Solutions Group, a marketing, technology and human resources company based in Livonia, Michigan, signed a joint marketing agreement which expandes support and access to a full suite of products for credit unions in Alabama, Florida and nationally. The agreement brings the power of two strong service corporations together to offer credit unions solutions such as marketing, technology, membership enhancements, HR solutions, vendor management and auto remarketing. The alliance shows the collaborative spirit among leagues to market products across the country.

The agreement runs for three years. Credit unions in Alabama and Florida will have access to CU Solutions Group products including “Invest in America” member enhancement solutions with Sprint, General Motors, Turbotax and others; website design, content, security and applications solutions; full-service marketing support; and HRN performance solutions such as Performance Pro, Compease and Policy Pro. CU Solutions Group will market nationally LEVERAGE’s innovative Ventelligence vendor management product and its Auto Remarketing solution.

“This alliance broadens and enhances the existing great services of LEVERAGE,” says LEVERAGE President/CEO Patrick La Pine. “Our credit unions in Alabama and Florida will benefit from this opportunity to utilize CU Solutions Group’s great line of products. It’s also exciting for credit unions across the country to streamline their vendor management and procurement with Ventelligence. With economies of scale, collaborations like this are much needed to help credit unions across the country focus on the needs of their members.”

“The League of Southeastern Credit Unions has been a trailblazer when it comes to innovative alliances,” says David Adams, chief executive officer of CU Solutions Group. “We hope that this new partnership will further build on that vision of collaboration and partnering synergies to bring great solutions to credit unions in the Southeast to help them serve their members and grow their business.”

The contracts between the organizations were signed May 23 and will be fully implemented in the next few weeks. For more information on the new products and services, as well as Ventelligence and Auto Remarketing, contact a LEVERAGE Business Consultant.

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