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LSCU Cooperative Image Campaign fundraising wrapping up

The LSCU Cooperative Image Campaign is close to debuting across Alabama and Florida. Fundraising is wrapping up over the next couple of weeks. Media buys are already underway for the 14 media markets in both states. There are a couple of markets that have some outstanding money remaining before the media buys can begin. 

The Cooperative Image Campaign will utilize a new TV ad that is in the process of being edited. It was shot a couple of weeks ago in downtown Birmingham. The ad uses the same actor from the first TV commercial. He furthers the story of credit unions. Once again, consumers are pushed to www.betternameforbanking.com. The campaign will offer TV, radio, billboard, online and the betternameforbanking website.

To see the behind the scenes of the second TV ad shoot, click below. To learn more about the campaign or to see a PowerPoint of the 2011 results and media buy, visit the LSCU Cooperative Image Campaign website. For more information on how you can contribute, contact LSCU VP, Marketing and Communications Mike Bridges at 866.231.0545 ext. 1022 or Director, Information Services Amy Jowers at ext. 1020.

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