For three days last week, credit unions were challenged to think differently, given an up-to-the-minute evaluation of the election, educated on a variety of topics and provided important networking time at the LSCU Development Conference in Point Clear, AL.
The conference kicked off Wednesday with the Leadership Councils and the opening of the Exhibit Hall. More than 30 vendors interacted with 170 credit union staff and volunteers for a couple of hours. At Thursday's Opening General Session, LSCU President/CEO Patrick La Pine provided a quick snapshot of Tuesday's election. He laid out the 2011 LSCU Statewide Image Campaign and presented the results of the LSCU Member's Survey. NCUA Region III Director Herb Yolles spoke at the end of the session. He talked about the corporates saying that four of the five will act as bridge corporates. He said credit unions have 24 months to determine services. Yolles is also encouraging his examiners to communicate better during exams. He also told credit unions that they can ask for clarification from the NCUA if they feel they still have questions following an exam.
Thursday's afternoon General Session featured demographer Ken Gronbach. He talked about how Gen Y was the largest population in U.S. History and that credit unions have a real opportunity right now. He laid out how this new generation thinks and what they feel about the companies they associate with. Gronbach said that credit unions are the exact type of business Gen Y is looking for and that they should be marketing themselves heavily right now. Thursday concluded with the Exhibit Hall Fiesta.
In between Thursday's General Sessions, CUNA SVP of Political Affairs Richard Gose spoke at the Governmental Affairs luncheon. Gose talked in depth about the elections and how credit union-supported candidates won more than 90 percent of the races nationwide. He also spelled out the possible leadership positions and what credit union legislation is on the horizon for 2011, such as alternative capital.
Friday's closing General Session featured author Richard Hadden. He challenged credit unions to put their employees first during this economy. He told a story about a Scottish soldier who said that he feeds his troops first because hungry troops are no good to him. Hadden talked about how credit unions should make an employee-friendly work atmosphere and that productivity will increase.
The education sessions were standing room only in many cases. Among the most talked about sessions were Risk Loan Net Income, Brand Camp for SAS CUs and Protecting Member Information and Your Money.
The 2011 LSCU Development Conference will return to Point Clear, AL. Mark your calendars to attend next year November 1-4.
Region III Director Herb Yolles speaks during Thursday's opening session
Demographer Ken Gronbach talks during Thursday's afternoon General Session
Author Richard Hadden speaks during Friday's Closing General Session
Robin Hoag during his educational session "Risk-Loan, Net Income & Capital Formation"