Credit unions should begin preparing now for
National Credit Union Youth Week coming up April 21-27. “Savings Sleuth—Solve the Mystery™” is the theme of the week this year. It will present youth with the mystery of how to save money to purchase the things they want. By visiting credit unions, they’ll be able to find clues toward solving that mystery and learn about managing money and credit unions in the process.
The goal of Youth Week is to start children on the path to lifelong credit union membership by educating them about their money, setting up savings accounts and rewarding them with topical prizes, all the while putting in the effort that increases loyalty in the parents of those youth. include financial education content, fun items to reward young members and bright, neon-colored apparel to dress the part in April. Several popular items from last year’s campaign are included in the 2013 line-up, including the magic color-changing mood cup and the Quarter Saver Folder, which holds $5 in quarters and boasts a positive message on saving.