Making Innovation Practical - From Innovation to Implementation
Friday | 2pm - 3:30pm
Cynthia Campbell, CUDE, director of impact and labs, Filene Research Institute Marbella 1-2, Lower Level
The shape of tomorrow’s credit unions will depend on the stealthy execution of innovative ideas developed to meet consumers’ increasingly complex financial needs. Cynthia shares the framework for building a culture of innovation that transforms ideas into action, how to build discipline into the innovation cycle without killing creativity, real-life examples of how executed innovation actually works within credit unions, and more. Attendees will leave armed with ideas to make their organization even more successful.
About the Speaker Cynthia leads Filene’s Accessible Financial Services Incubator and also takes the best of Filene’s research and innovation and works with credit unions to implement key findings that will impact their members and organization in positive and meaningful ways. Cynthia comes to Filene from Tinker Federal Credit Union ($3B in assets) where she served as vice president of financial empowerment. She developed and implemented TFCU's award-winning Financial Empowerment Program. Thousands attend the financial literacy workshops Tinker offers yearly and use the one-on-one financial counseling, REAL solutions products, online tools and learning modules. Cynthia also implemented Oklahoma’s first three in-school credit union branches in underserved areas.