Thursday | 10:45am - Noon
Brett Christensen, owner, CU Lending Advice, LLC
Azalea Salon C

This is probably the most challenging lending environment of your career. Members have cut spending in the face of a recession, unemployment numbers are high, car sales are average at best, real estate values have fallen, bankruptcy filings are shooting up, and there is certainly no guarantee that this is a short-term situation. Is it all doom and gloom or can you still grow loans in a difficult environment?

This session will give you specific ideas for changing and improving your lending operation to produce meaningful loan growth. Topics to be covered will include:

• The skill set needed in your employees to achieve loan growth.
• How to organize your lenders in the organization to improve lending results.
• Which lending delivery channel sets you up for maximum success?
• Is indirect auto lending the answer? Learn the pros and cons of this program.
• How to increase employee productivity.
• The difficult steps needed to improve your credit union’s sales culture.
• Credit union success stories of loan growth and employee productivity.

About the Speaker

As owner of CU Lending Advice, LLC, Brett Christensen works directly with credit unions in the U.S. and Canada teaching and consulting on various lending topics to professionals that work in the credit union industry. Prior to forming his own company, Brett was a lending consultant and trainer for Lending Solutions Consulting, Inc., chief sales officer of APPRO Systems, Inc., and president of Loan Link Lending Center. Prior to his work at Loan Link, Brett was the vice president of lending and sales at the $640 million Clark County Credit Union in Las Vegas.