Marketing to Millennials: Reaching the Next Generation of Members
Thursday | 10:45am - Noon Kristen Christian, Founder of the Bank Transfer Day Movement Beachside
This breakout session will examine the goals, desires, and spending habits of the Millennial Generation, in addition to offering insight on how credit unions can reach these movers and shakers through effective social media strategy as part of an overall marketing campaign.
About the Speaker Kristen Christian is the founder of the Bank Transfer Day movement, a consumer initiative advocating that individuals shift banking business from corporate banks to not-for-profit credit unions. With a perspective based in activism, she was raised with an understanding that cooperation and respect are crucial for communities to thrive. From serving their members to serving the communities they are a part of, credit unions follow a similar path. Social media offered the opportunity for a global platform, which has resulted in one of the largest consumer migrations in history.