LSCU COOP / Leadership / Schedule At-A-Glance / Stop Missing the Mark with Social Media

Stop Missing the Mark with Social Media

Thursday | 10:45am - Noon
Michael Ogden, Media Relations Manager, CUNA Mutual Group
Azalea Salon D-F

Session Presentation

If you’re looking for Social Media 101, exit here. This session takes a critical look at how credit unions use social media to build their brand and credibility. Get keen insight into social media techniques used in the industry and find out what works, what doesn’t, and why. Learn how to set yourself apart in the crowded social media (here’s a hint: personality) and find out what makes one credit union’s social media strategy so successful.

About the Speaker
Michael is currently responsible for the social media activity, engagement, planning, and training on CUNA Mutual Group’s Twitter, Google+, and LinkedIn platforms. He has grown the company’s social media presence at an aggressive clip over the past year-and-a-half. He has more than 15 years of experience in public relations and social media for national and international organizations.

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