Building a staff for today’s convenience economy

Today’s convenience economy continues to change your members’ expectations of your credit union. This, in turn, is likely changing yourexpectations of your staff. In fact, The Financial Brand’s Top 10 Retail Banking Trends and Predictions for 2018 noted that to “recruit or retain talent to meet changing needs” was one of the fastest rising priorities for their panel […]

Save the date for the LSCU Disaster Preparedness Conference

The LSCU Disaster Preparedness Conference is an opportunity for credit unions to learn how to establish and maintain a continuity plan. With a goal of delivering an informative and resourceful conference, attendees can expect discussions on modern topics of natural and man-made disasters, not limited to hurricanes, floods, fire, and terrorism. This event will help […]

Five Star CU: How One CU Drives The Top Line

For Five Star Credit Union, it all comes down to the gross income. So much so, it has received a Raddon Crystal Performance Award six of the last seven years, and one of the biggest reasons for the success is the credit union is good at making money. CEO Bob Steensma said that while Five […]

Credit unions fill loan gaps for more students

Credit unions continued to increase their role as secondary lenders for college students last year, with their private student loan portfolios growing faster than those of other private lenders and the federal government. Borrowers requested forbearance on their private student loan payments at a higher rate last fall because of hurricanes and other natural disasters, […]

4 simple digital marketing tactics you can’t ignore in 2018

Financial marketers are continuously confronted with the tough challenge of balancing between engaging customers on a personal level and achieving digital scale with their marketing efforts. More specifically, financial marketers need to reach customers and members with detailed financial messages and educate consumers on a complex suite of products and services … all at scale. […]