Building a Winning Marketing Plan
Thursday | 1:15pm – 2:15pm
Liz Garster, VP of client services, TwoScore
Amanda Thomas McMeans, Founder & President, TwoScore
Do you find that your marketing plan is a lot of repeating the same things year after year? Do you feel like marketing is an unprofitable expense? This session details all of the must-have elements of a successful plan in order for marketing to be the most important and profitable investment your credit union makes.
About the Speaker
A credit union veteran, Amanda McMeans has many years of marketing experience in credit unions ranging in size from $37 million to $200 million in assets. Her unique approach to marketing and passion for organizational culture and employee engagement has made TwoScore a vital partner of many credit unions across the United States.
Amanda is the recipient of many state and national awards, including the Ohio Credit Union League Cutting Edge Marketing Brilliance Award, Trailblazer 40 Below, Crash the GAC, Crash Big.Bright.Minds and she was a finalist in the 2011 CUES Next Top Credit Union Exec competition.
Liz Garster joined TwoScore in 2016, bringing her ninja skills with technology and out of the box ideas to help our credit union clients take things to the next level.
She has worked in credit unions for over five years, and played an integral role growing loans almost 40% during her tenure at a mid-sized credit union. Liz’s success is fueled by her love of credit unions’ commitment to “people helping people.” She is a champion of keeping small to mid-sized credit unions a competitive and thriving force in the financial landscape.
Liz has been actively involved in the credit union industry, participating in Crash the GAC, leading a presentation at CUNA’s Community Credit Union & Growth Conference, and serving as chair of the Central Ohio Credit Union Outreach Alliance. In addition to her credit union efforts, Liz is pursuing her Masters of Business Administration at Capital University in Columbus and will complete her degree in August 2016.