General Session & Awards

Friday | 8:30am – 10:30am
Jim Nussle, President and Chief Executive Officer, CUNA
Mel Robbins, Human Behavior and Motivation Specialist
Mediterranean 4-5, Main Level
Keynote Sponsored By:

CUNA Update

About the speaker:
Jim Nussle is president and CEO of the Credit Union National Association (CUNA), the largest and most influential national financial services trade association in the country advocating on behalf of over 6,000 credit unions and over 100 million credit union members.

A native Iowan, Nussle represented the Hawkeye State in the U.S. House of Representatives from 1991-2007.  He served as chairman of the House Budget Committee, a key panel that oversees the federal budget process, including review of all bills and resolutions on the budget. In addition, he was a member of the House leadership and served on the Banking and Ways and Means Committees.

In 2007, Nussle was appointed by President George W. Bush as the 36th director of the White House Office of Management and Budget (OMB), the largest office within the Executive Office of the President of the United States. As OMB director, Nussle was a member of President Bush’s Cabinet.

Nussle is regularly featured in the media and speaks around the country at various stakeholder conferences and meetings. Nussle has appeared and has had various opinion pieces published in The Wall Street Journal, The New York Times, CNN Money, Roll Call and The Hill advocating for credit union relief from regulatory burden, maintaining the tax status, data breaches, and the strength and purpose of credit unions in America. Nussle has been named one of The Hill’s “Top Lobbyists” every year since joining CUNA.

Unleashing Your Potential

The 5 Second Rule: Achieve Break Through Performance In Your Career & Life You are meant to do extraordinary things in your career and life and the 5 Second Rule will help you achieve it. Mel demystifies brain research and the latest social science research to explain why and how you screw yourself over every day. She outlines how to identify mistakes you’re making and how to create lasting behavioral change. You’ll also discover one radical idea that will forever alter how you approach life. Audiences will be deeply inspired, empowered and equipped to tackle their professional and personal dreams.

About the speaker:
Mel Robbins
is a powerful motivational speaker who is trusted by global brands to design and deliver multi-media, interactive keynotes that inspire change, challenge thinking and accelerate personal and business growth. Her TEDx Talk on “How To Stop Screwing Yourself Over” has over 3 million views, and her book on the brain and productivity, “Stop Saying You’re Fine”, is a business bestseller that has been translated into four languages. She started her career as a criminal defense attorney and went on to launch and sell a retail and internet technology company. Mel has led multi-year coaching programs at: Johnson&Johnson, AG Edwards, Bear Stearns and Partners Healthcare.  The media has tapped Mel to host award-winning shows for FOX, A&E, Cox Media Group and now CNN.

Mel is currently one of CNN’s most popular on-air commentators and opinion writers; her articles on human behavior drive tens of millions of page views for Mel has an extensive television résumé as an expert on human behavior and motivation for Good Morning America,

Dr. Phil, Dr. Oz, Oprah, The Today Show and Fox News. She was named America’s outstanding News Talkshow Host at the 2014 Gracie Awards.  Mel is a speaker, tv personality and coach with the credibility and experience to deliver the goods for audiences of all shapes and sizes: men and women; small to massive; technical sales trainings to innovation summits. She will work with you to design an unforgettable, high energy and motivating event that reinforces brand and sponsor objectives, delivers fresh, actionable content and engages and entertains your attendees with music, original videos and interactive leadership exercises.

Mel is a Dartmouth College and Boston College Law School graduate. She and her husband of 18 years have three young kids. She lives in the Boston area, but remains a Midwesterner at heart.


  • Volunteer of the Year
  • Distinguished Service Award