General Session & Awards
Thursday | 8:30am – 10am
Steve Battista, Award-Winning Branding Expert and Storyteller & Former SVP of Brand, Under Armour
Mediterranean 4 & 5, Main Level
Building You Brand, Telling Your Story, Protecting Your House
Steve Battista, writer and master storyteller, is best known as the builder of the Under Armour brand, the ultimate disrupter of the past 20 years that busted open the sporting goods industry with his “Protect This House” campaign. Steve’s strategy of building the brand rather than focus on emotionless product marketing helped bust through the global leaders like Nike and Adidas, to take the small t-shirt company to a $5 billion global phenomenon. Steve draws from his experiences and strategic moves to reveal how businesses, like Under Armour, succeed by building an authentic brand by sidestepping the normal marketing strategy to win the hearts and minds of athletes all over the world. His presentation details how to build and protect a brand through emotional campaigns, amazing brand experiences, genuine product placement, savvy digital marketing … and how you can apply these strategies to build your brand and tell your story.
About the speaker:
From sports business category underdog to athletic apparel disruptor, CLIO award-winning branding expert Steve Battista is best known for his creative brand storytelling that helped propel Under Armour from Maryland startup to global sports marketing powerhouse.
Steve’s gritty and compelling brand marketing, such as his award-winning “PROTECT THIS HOUSE,” “CLICK CLACK,” and “I WILL” campaigns, helped propel Under Armour’s rise to become “the sports brand of this generation and the next,” a distinction further substantiated through the company’s partnerships with some of the world’s most accomplished athletes.
Now, Steve reflects on lessons learned from Under Armour’s storied growth and his time helping launch other start-ups to offer actionable insights on growing your brand, constantly innovating and successfully connecting with consumers in the digital age.
- Young Professional of the Year
- Professional of the Year