CUSG sees T-Mobile, Sprint merger as CU membership enhancement

CU Solutions Group (CUSG), Sprint’s largest affinity partner for more than a decade, is expressing optimism about a recent announcement from T-Mobile and Sprint confirming approval from the Department of Justice of the merger of the wireless companies. CUSG, Sprint’s largest affinity partner for more than a decade, looks to the value that the merger could provide to consumers, especially credit union members.

The merger promises a faster path to a 5G network, value-conscious pricing, top-notch service, strong technology infrastructure, and the benefits of proven leadership for a combined nearly 100 million customers.

For the past 15 years, CUSG has helped Sprint add more than five million lines through its national credit union member discount program, Sprint Credit Union Member Cash Rewards. In 2019, this growth has been particularly strong with nearly 250,000 lines added during the first half of the year. Sprint is the only wireless company with an exclusive credit union member discount, which currently offers $100 per line for every new line added to a new or existing Sprint consumer account. As a loyalty reward, credit union members also receive a $100 annual cash reward.

Currently, more than 1,200 U.S. credit unions promote CUSG’s Sprint Credit Union Member Cash Rewards program. CUSG provides technology and marketing support for credit unions, manages the transfers of consumer incentives and provides client support by monitoring marketing requirements and helping credit unions deepen their engagement. CUSG also works hand-in-hand with more than 25 state and national associations to further the reach of marketing efforts. This infrastructure of marketing support is unprecedented in the wireless and credit union industries.