Why take part in grassroots advocacy?
Historically, the political strength of the credit union movement has been in our grassroots strength, that is, to show elected officials that credit unions are a vocal constituency that cannot be ignored. PAC fundraising is just one piece of the puzzle. Credit unions must also take action on a grassroots level to show lawmakers how important credit union issues are to their constituents.
There are many ways to get involved in grassroots advocacy:
Attend LSCU & CUNA advocacy events
LSCU and CUNA advocacy events are an essential part of the LSCU‘s grassroots advocacy program. These events are designed to allow credit union officials to build and maintain personal relationships between state and federal lawmakers and their local credit union officials. These events provide one-on-one opportunity for credit union to educate lawmakers and their staff about issues important to the credit union movement.
Upcoming LSCU & CUNA Advocacy Events:
Mar. 10-14, 2019
Project Zip Code (PZC) is a powerful tool for credit unions to match their membership with their state and federal lawmakers. This helps with local and national grassroots advocacy showing exactly how many credit union members are in each district. Lawmakers respond better to our issues when they understand how many credit union members in their district will be affected by legislation.
PZC is a secure program that matches credit union members by legislative district and county based upon their zip code. More than 78 million credit union members have already been identified through PZC. It is important we continue the success of PZC by updating your numbers regularly.
Go to www.pzconline.com to download the program. This is a member-only site associated with cuna.org. If you are not registered with CUNA.org, follow the steps below:
1. Go to www.CUNA.org and click login (top right). Click create account and be sure to fill out all the information.
2. After registering, go to www.pzconline.com and login using your newly created username and password.
3. Under the PZC tab to the left, click the link that says Install
Respond to League-issued Action Alerts at the LSCU Action Center
It is important that lawmakers hear from credit unions concerning legislation important legislation. The online LSCU Action Center allows credit union members and supporters to do just that. Responding to LSCU issued action alerts allows lawmakers to hear credit union’s voice with the simple click of a mouse.
Please log on to www.lscuactioncenter.com and let you voice be heard.
CUNA’s Member Activation Program (MAP) provides all the tools credit unions need to engage members
Enroll your credit union in the Member Activation Program
CUNA has partnered with credit unions on an extensive research project to better understand the impact of advocacy-related communications. Surveying over 70,000 credit union members in 2014, the study found that advocacy communications not only succeed in activating Credit Union members but also increase members’ loyalty bond with their credit union.
Power of Membership – People who consider themselves “members” are 89% more favorable toward credit unions over banks. However, people who view themselves as “customers” are only 67% more favorable.
Credit Union Brand – Nothing is more powerful than your credit union’s brand to deliver advocacy and political action messages to members.
Strong Bond – Members who receive advocacy outreach have a stronger bond to their credit union.
Expand Wallet Share – 82% of members who receive advocacy outreach from their credit union want to do more business with their credit union.
How does MAP work?
Participating in MAP is easy. First, log on to CUNA.org/MAP to sign your credit union up for the Member Activation Program. Once you participating in MAP, CUNA will provide plug and play content and tools to deliver advocacy messages to your members on key issues.
Your credit union can now send advocacy messages to your members using your credit union’s brand. As your members learn about the issues and take action, their connection with their credit union grows stronger. As CUNA’s study has shown, not only will members have a stronger bond, the vast majority of them will want to do more business with the credit union.
If you would like more information about MAP Program please contact LSCU Advocacy staff or visit CUNA.org/MAP.