- MEMBER ENGAGEMENT
Curious about what issues may impact credit unions? Looking to get involved? We’re here to help!
For more information on LSCU’s political action or grassroots advocacy, please contact Murphy Kennedy (Political Action) or Mathew Willey (Grassroots Advocacy).
CUNA has partnered with credit unions on an extensive research project to better understand the impact of advocacy-related communications. Surveying over 70,000 credit union members in 2014, the study found that advocacy communications not only succeed in activating credit union members but also increase members’ loyalty bond with their credit union.
How does MAP work?
Participating in MAP is easy. First, log on to CUNA.org/MAP to sign your credit union up for the Member Activation Program. Once you participate in MAP, CUNA will provide plug and play content and tools to deliver advocacy messages to your members on key issues.
Your credit union can now send advocacy messages to your members using your credit union’s brand. As your members learn about the issues and take action, their connection with their credit union grows stronger. As CUNA’s study has shown, not only will members have a stronger bond, many of them will want to do more business with the credit union.
If you would like more information about MAP Program, please contact LSCU Advocacy staff or visit CUNA.org/MAP.
Become a member of the Grassroots Delegates Program
This program allows credit unions to have “boots on the ground” ready to deploy when a key legislative or regulatory issue arises. Ideally, each congressional representative and state lawmaker will have at least one credit union volunteer who will touch base before, during and after legislative session, deliver PAC checks and contact lawmakers to convey LSCU talking points on key issues.
Click here to download and apply. Once complete, click ‘Submit’ on the form and you’re done!
Project Zip Code (PZC) is a powerful tool for credit unions to match their membership with their state and federal lawmakers. This helps with local and national Grassroots Influence showing exactly how many credit union members are in each district. Lawmakers respond better to our issues when they understand how many credit union members in their district will be affected by legislation.
PZC is a secure program that matches credit union members by legislative district and county based upon their zip code. More than 78 million credit union members have already been identified through PZC. It is important we continue the success of PZC by updating your numbers regularly.
Go to www.pzconline.com to download the program. This is a member-only site associated with cuna.org. If you are not registered with CUNA.org, follow the steps below:
1. Go to www.CUNA.org and click login (top right). Click create account and be sure to fill out all the information.
2. After registering, go to www.pzconline.com and login using your newly created username and password.
3. Under the PZC tab to the left, click the link that says “Install.”
Join the credit union conversation using the following social media channels!
Use the hashtags #donttaxmycreditunion; #creditunions; #asmarterchoice; #raisemblcap along with the resources and links below to learn more and engage with industry and state thought leaders.
Be sure to “like” the following Facebook pages to keep up with happenings in the credit union industry.
Below are the Twitter accounts to follow to keep you in-the-know about credit union issues.
When tweeting about credit unions, use the following hashtags (when relevant) to keep credit unions in the forefront of the Twitterverse:
#raisemblcap – For MBL